Have you ever wondered how Starbucks got its name and the logo? Well I did, as I was drinking Lipton tea in a Starbucks espresso paper cup since those were the only cups left in the breakroom at my work. I believe they ran out of the regular styrofoam cups and I am not sure who brought in the Starbucks paper cups. I also noticed that unlike the notice on the starbucks cup sleeves, the espresso paper cup didn’t have any notice that stated that it was made using certain percent of recycled paper.
Getting back to the original point, after searching on Google (of course!) I found the information I was looking for on Wikipedia.com (I know some say it’s not a reliable source of info since the information can be changed by anyone. But I am happy with what I found on there).
The company was partly named after Starbuck, a coffee-loving character from the book Moby-dick as well as as mining camp on Mount Rainier called Starbo or Storbo. In the beginning, Starbucks logo was a twin-tailed mermaid with bare breasts and a fully-visible double fish tale. But later, her breasts were covered by hair, her navel still shown, and the fish tail was cropped slightly. Now, her navel and breasts are not visible at all, and only the vestiges remain of the fish tails.
The history of Starbucks:
The first Starbucks was opened in 1971 in Seattle, Washington by three people - an English teacher named Jerry Baldwin, history teacher Zev Siegel, and a writer Gordon Bowker as a place that sells high quality coffee beans and equipment. Entreprenuer Howard Schultz who joined the company in 1982, suggested that the company should sell coffee drinks along with the beans but the owners rejected the idea since they believed that coffee was something to be prepared at home. So, Howard started the II Giornale coffee bar chain in 1985. Later in 1987, the owners sold Starbucks to Howard who then rebranded all the II Giornale shops to Starbucks and quickly began to expand.
If you’d like to read more, visit:
http://en.wikipedia.org/wiki/Starbucks
